Bob Burg is coauthor of the International Bestseller, The Go-Giver, Go-Givers Sell More, The Go-Giver Leader, and The Go-Giver Influencer. He is author of the sales classic, Endless Referrals and Adversaries into Allies. The Go-Giver has been published in over 30 languages and has sold over a million copies.
Join Bob on Clubhouse: @bobburg
Jackson Hill and his mentor, Judge Henshaw, are back at Rachel’s Famous Coffee for another lesson. One that Jackson badly needs as he’s about to continue his negotiations with the formidable Gillian Waters later that day. And his first meeting with the buyer at Smith & Banks had not gone well.
“Set the frame,” the Judge said. “The frame is more important than the content, because the frame is the context. Whoever sets the frame of the conversation also sets the tone and the direction in which it will go.
Having hope is certainly no guarantee of success. But without hope, we’re almost guaranteed NOT to succeed. We’ll look at that in our Thought of the Day. And in our interview segment, Libby Gill will introduce us to what she calls the “science of hope theory.”
Go-Giver Influencers: Making a Significant Impact Show! Here are the books Bob mentioned during the show: Peace Power & Plenty by Orison Swett Marden, Thinking in Bets: Making Smarter Decisions When You Don’t Have All the Facts by Annie Duke, The Unexpected Tour Guide by Jeff C. West, The Go-Giver Influencer by Bob Burg and John David Mann.
Gillian Waters, a buyer for Smith & Banks, a national chain of pet accessory stores is listening attentively to her mentor, the Coach, a short, stout fireplug of a man. They’re at the Juice Caboose where, after draining most of his glass (“Celery juice: best when drunk in the first sixty seconds”), he shares his next lesson with one word his protégée finds surprising.