Bob Burg is coauthor of the International Bestseller, The Go-Giver, Go-Givers Sell More, The Go-Giver Leader, and The Go-Giver Influencer. He is author of the sales classic, Endless Referrals and Adversaries into Allies. The Go-Giver has been published in over 28 languages and has sold over 850,000 copies.To receive Bob's Influence & Success Insights via email, visit

109 Attention Revolution

Attention … we all need it. And so do those in our lives, both personally and professionally. We’ll look at that in our Thought of the Day. And in our interview segment: Neen James has begun an “Attention Revolution” and she’ll show us not only why that’s so important but how to begin with ourselves and dramatically increase our effectiveness. That and more on today’s show.

002 Influential Beliefs

Bob had a fascinating conversation with Lisa Copeland. She is the author of one of Bob’s favorite books, Crushing Mediocrity. Lisa’s story is inspiring and her sales, leadership, and business acumen immense. She is a pioneer and entrepreneur! Years ago she entered the very “male-dominated” automotive industry. But, rather than follow the old-school way, she created her own system based on the principles of service, high value, and immense customer experiences.