Bob Burg is coauthor of the International Bestseller, The Go-Giver, Go-Givers Sell More, The Go-Giver Leader, and The Go-Giver Influencer. He is author of the sales classic, Endless Referrals and Adversaries into Allies. The Go-Giver has been published in over 30 languages and has sold over a million copies.
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Aren’t animals amazing? From Lassie the Collie of television fame to our own four-legged family members, the lessons we can learn from them—as well as the love they so freely give to us—are a beautiful part of life. Bob’s special guest on this episode of the Go-Giver Influencers FB LIVE Show is one of his dearest friends, Tracey C. Jones. She’s an Air Force Veteran, corporate leader, and the president of Tremendous Leadership. She’s now a publisher, and herself the author of a number of books she has either authored or co-authored with some of her dogs who, of course, are now themselves “Best-Smelling Pawthors.”
We all want to reach our most desirable customers and be able to offer them our products and services that we know will bring them immense value. But even getting their attention can be difficult as people are busier than ever before. And for most of us the current marketing is still rooted heavily in “me me me” and “what we sell.”
When it comes to change, we have a choice. We’ll look at that in our Thought of the Day. And in our interview segment, we’ll talk about how to forecast the future—and get it right—from perhaps the top expert in the world in that field.
We all make mistakes. The question is, how do we handle them? We’ll look at that in our Thought of the Day. And in our interview segment, we’ll take a fascinating look–on a much larger scale–at crisis management and preparedness. While this is indeed important for large companies, it’s JUST as important for ALL of us to know and understand, as well.