Bob Burg is coauthor of the International Bestseller, The Go-Giver, Go-Givers Sell More and The Go-Giver Leader and soon to be released, The Go-Giver Influencer. He is author of the sales classic, Endless Referrals and Adversaries into Allies. The Go-Giver has been published in over 21 languages and has sold over 850,000 copies. To receive Bob's Influence & Success Insights via email, visit www.burg.com.

Set the Frame… and Sometimes Reset It

Jackson Hill and his mentor, Judge Henshaw, are back at Rachel’s Famous Coffee for another lesson. One that Jackson badly needs as he’s about to continue his negotiations with the formidable Gillian Waters later that day. And his first meeting with the buyer at Smith & Banks had not gone well.

“Set the frame,” the Judge said. “The frame is more important than the content, because the frame is the context. Whoever sets the frame of the conversation also sets the tone and the direction in which it will go.

Listen with the back of your neck - The Go-Giver Influencer

Listen with the Back of Your Neck

Gillian Waters, a buyer for Smith & Banks, a national chain of pet accessory stores is listening attentively to her mentor, the Coach, a short, stout fireplug of a man. They’re at the Juice Caboose where, after draining most of his glass (“Celery juice: best when drunk in the first sixty seconds”), he shares his next lesson with one word his protégée finds surprising.