Bob Burg is coauthor of the International Bestseller, The Go-Giver, Go-Givers Sell More, The Go-Giver Leader, and The Go-Giver Influencer. He is author of the sales classic, Endless Referrals and Adversaries into Allies. The Go-Giver has been published in over 30 languages and has sold over a million copies.
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I often define selling as simply discovering what the OTHER person wants, needs, or desires, and helping them to get it. While this is certainly true as far as selling a product or service, it covers SO much more. We’ll take a VERY special look at that in our first segment. And later, Anthony Iannarino will move from Alice Cooper fan to sharing with us wisdom from his fantastic new book titled, The Only Sales Guide You’ll Ever Need.
While money is simply energy—a means to an end—it touches practically every area of our lives. Because of that, it’s important to understand its workings. We’ll look at that in our Thought of the Day. And in our interview segment, financial expert, successful entrepreneur, mentor, and philanthropist Sharon Lechter will share some wisdom on mastering money.
Dale Carnegie was right on the mark in one of his most famous sayings. We’ll look at that in our Thought of the Day. And in our interview segment, Nancy Matthews explains to us how we can be THE ONE in other people’s worlds.
As human beings, our emotions drive our decisions all too often. The question is, can we logically do anything about it? In our interview segment, we learn from Steve Gutzler, an expert on Emotional Intelligence as it pertains to Leadership. We’ll discuss why those two concepts–emotional intelligence and Leadership–are absolutely intertwined.