Bob Burg is coauthor of the International Bestseller, The Go-Giver, Go-Givers Sell More, The Go-Giver Leader, and The Go-Giver Influencer. He is author of the sales classic, Endless Referrals and Adversaries into Allies. The Go-Giver has been published in over 28 languages and has sold over 850,000 copies.To receive Bob's Influence & Success Insights via email, visit www.burg.com.

Contrary-to-Go-Giver-Selling-Bob-Burg

Contrary to Go-Giver Selling?

A sales professional we’ll call Rick works in the credit card merchant services industry. He wrote to me with the following concern. Bob, I read your and John’s Go-Giver books a couple of years ago and thoroughly enjoyed them. I’ve been in sales professionally since 2006. I’ve really wanted to make a difference and have fun…

Give More Than You Get? Really?

It’s one of those things that kind of sounds right. Or, sounds good, anyway. “Give more than you get.” Not surprisingly, it’s also something that is often equated with The Go-Giver philosophy even though John David Mann and I never wrote that in the book. Law #1 says to “Give more in value than you…