Bob Burg is coauthor of the International Bestseller, The Go-Giver, Go-Givers Sell More, The Go-Giver Leader, and The Go-Giver Influencer. He is author of the sales classic, Endless Referrals and Adversaries into Allies. The Go-Giver has been published in over 28 languages and has sold over 900,000 copies. To receive Bob's Influence & Success Insights via email, visit www.burg.com.

Is The Tradeoff Real?

Tuesday I was interviewed by Gannett News/USA Today columnist Anita Bruzzese on her national podcast, “Smash the Ladder.” Anita asked for my thoughts on the philosophy discussed in the soon-to-be released book, How to Get Rich: One of the World’s Greatest Entrepreneurs Shares His Secrets, by British billionaire Felix Dennis. Apparently, according to a recent…