Bob Burg is coauthor of the International Bestseller, The Go-Giver, Go-Givers Sell More, The Go-Giver Leader, and The Go-Giver Influencer. He is author of the sales classic, Endless Referrals and Adversaries into Allies. The Go-Giver has been published in over 30 languages and has sold over a million copies.
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When an entrepreneur decides to go into business for himself or herself, or a salesperson decides to reach a higher level of production, how important is it to set goals? And how is goal-setting related — not just to business but — to living a happy and successful life? We’ll discuss that in our Thought of the Day. And later in our interview segment, we’ll be joined by John Lee Dumas, who overcame post-traumatic stress disorder and a stalled career, and now credits his remarkable success to the power of goal setting. He’ll show us how to utilize goal setting for our own success as well.
In this episode, we’ll discuss a word that has been used so often, it’s almost lost any sense of authenticity. Ironically, that word is … authenticity! But why is it important, and does it mean you cannot be kind and tactful or should stop improving yourself? We’ll discuss that in our Thought of the Day. And in our interview segment, we’ll be joined by Dixie Gillaspie, better known as “Dixie Dynamite,” an author and coach who has helped many people understand their authentic value and translate that to a personal brand.
Why is influence so important to have? And what does it really mean? Is it good? Bad? What is its essence? We’ll discuss that in our Thought of the Day. And later, in today’s interview, we’ll chat with Dan Rockwell, a master of influence who truly understands what influence is … and is not about.
We all know that high-quality referrals and introductions are an important aspect of a successful business. So why do salespeople and entrepreneurs not ask for, and receive, more of them? We’ll discuss that in our Thought of the Day. And later, in today’s interview, we’ll talk with Dr. Ivan Misner, a man who has not only mastered referral-based marketing, but formed the company and wrote the book—actually, many books—about it.