Bob Burg is coauthor of the International Bestseller, The Go-Giver, Go-Givers Sell More and The Go-Giver Leader. He is author of the sales classic, Endless Referrals and Adversaries into Allies. The Go-Giver has been published in over 21 languages and has sold over 700,000 copies. To receive Bob's Influence & Success Insights via email, visit

096 Alison Stratten

096 Unbranding

Our brand is not what we’d LIKE the marketplace to think of us and say about us. It’s what they DO think and say about us. We’ll look at that in our Thought of the Day. And in our interview segment, branding authority, Alison Stratten shares with us the good, the bad, and the ugly when it comes to businesses … and their branding.