Bob Burg is coauthor of the International Bestseller, The Go-Giver, Go-Givers Sell More, The Go-Giver Leader, and The Go-Giver Influencer. He is author of the sales classic, Endless Referrals and Adversaries into Allies. The Go-Giver has been published in over 30 languages and has sold over a million copies.
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Here’s a fifteen-minute video you don’t have time to watch . . . but please watch it anyway. I can almost guarantee you will find it to be as worthwhile as I did. It is the essence of being a Go-Giver, not because the protagonist is so intent on adding value to the lives of…
Just one-third of the way through Seth Godin’s newest book,
In today’s day and time of government-caused financial crisis and media-caused panic, the basic fact still holds true; if you can find a way to add value to people’s lives you can make money. If you can find a way to add value to lots of people’s lives, you can make lots of money. Just…
As a marketer and Go-Giver, I constantly look at how businesses . . . well, do business. While some will say the purpose of business is to make a profit (and thus provide value), and others will say the purpose of business is to provide value (and thus make a profit), it still comes down…