Bob Burg is coauthor of the International Bestseller, The Go-Giver, Go-Givers Sell More, The Go-Giver Leader, and The Go-Giver Influencer. He is author of the sales classic, Endless Referrals and Adversaries into Allies. The Go-Giver has been published in over 30 languages and has sold over a million copies.
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The advantage of running your business through mainly referrals and customer introductions is self-evident. Who would even argue otherwise. The problem for many salespeople, however, is an inability to ask. And, even when they do, it rarely results in referrals. You may have even asked for a referral from a customer or client who truly knew, liked, and trusted you, but when you did, they responded with something that sounded like: “Well, I can’t think of anyone right now. But, when I do, I’ll definitely let you know.” Did you ever hear from them again? At least regarding a referral? Possibly. But…unfortunately probably not.
Embracing truth is always the best place to begin. We’ll look at that in our Thought of the Day. And in our interview segment, Randy Gage is back with some hard-hitting advice on taking responsibility for your prosperity. That and more on today’s show.
Bob hosted his longtime friend and colleague, Jim Palmer, who began by working in a bicycle store and subsequently started and grew multiple six-ﬁgure businesses. He’s written and published seven books about marketing and business-building strategies and has taught thousands of others how to do the same.
While one’s character is generally understood to be more important than one’s reputation, one’s reputation is also very important. We’ll look at that in our Thought of the Day. And in our interview segment, we’ll look at some ideas and suggestions from Elizabeth Engen behind the art of managing–and even rescuing–an online reputation. That and more on today’s show.