Bob Burg is coauthor of the International Bestseller, The Go-Giver, Go-Givers Sell More, The Go-Giver Leader, and The Go-Giver Influencer. He is author of the sales classic, Endless Referrals and Adversaries into Allies. The Go-Giver has been published in over 30 languages and has sold over a million copies. Join Bob on Clubhouse: @bobburg

043 Same-Side Selling

In helping someone see our side of a situation, often the best thing we can do is first see it and verbalize it from their side. We’ll look at that in our Thought of the Day. And in our interview segment, we’ll visit with Ian Altman, a master sales practitioner, author, and consultant. Ian will help us learn that the most successful sales professionals absolutely operate on the same side as their buyers.

041 High Expectations

We know that, even situationally, people will often live up — or down — to our expectations of them. But why? We’ll look at that in our Thought of the Day. And later in our interview segment, long-time leader and personal development authority, Steve Keating, shares with us the benefit and how-to of leading with high expectations.