Bob Burg is coauthor of the International Bestseller, The Go-Giver, Go-Givers Sell More, The Go-Giver Leader, and The Go-Giver Influencer. He is author of the sales classic, Endless Referrals and Adversaries into Allies. The Go-Giver has been published in over 28 languages and has sold over 900,000 copies. To receive Bob's Influence & Success Insights via email, visit www.burg.com.

099 Winning Negotiation

It’s one simple statement, and a follow-up question, delivered respectfully, that can help you powerfully negotiate on a product or service. We’ll look at that in our Thought of the Day. And in our interview segment: she was one of the top sports agents in the country, and Molly Fletcher will share with us some of her most powerful negotiating principles.

096 Alison Stratten

096 Unbranding

Our brand is not what we’d LIKE the marketplace to think of us and say about us. It’s what they DO think and say about us. We’ll look at that in our Thought of the Day. And in our interview segment, branding authority, Alison Stratten shares with us the good, the bad, and the ugly when it comes to businesses … and their branding.