In The Go-Giver, Ernesto Iafrate’s Italian-American Cafe was the example of an extremely successful restaurant, where the delicious cuisine was exceeded only by the ultimate customer experience.
In the very first chapter of Go-Givers Sell More, John and I discuss empathy as being one of five ways value can be added to another person’s life. Empathy simply means being able to put yourself in the other person’s shoes: to feel what they’re feeling, as best you can.
Many years ago, a brilliant young visionary stirred audiences by telling them, “You can have everything in life you want — if you will just help enough other people get what they want.”
There are few things that thrill John and me more than to know that people are not only prospering by utilizing The Five Laws from The Go-Giver and Go-Givers Sell More, but also being recognized for it.