Bob Burg is coauthor of the International Bestseller, The Go-Giver, Go-Givers Sell More, The Go-Giver Leader, and The Go-Giver Influencer. He is author of the sales classic, Endless Referrals and Adversaries into Allies. The Go-Giver has been published in over 30 languages and has sold over a million copies.
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If you’re a fan of Disney®, or simply love understanding what goes into a powerfully positive organizational culture, you’ll want to listen to this episode of the Go-Giver Influencers Facebook LIVE Show on “Influential Culture.” Bob’s guest is Dan Cockerell, who specializes in helping leaders create vibrant cultures. Dan spent nearly 27 years with Walt Disney World®, beginning in 1991 as a parking attendant and finishing as Vice President of the Magic Kingdom®, leading 12,000 cast members. During his tenure he served as Vice President of 3 of the 4 theme parks at the company.
There’s nothing wiser than seeking the wisdom of others. While we’ll look at that in our Thought of the Day, we’re going to skip the usual commercial afterwards so that we can go right into an interview that will be much longer than what we usually do. But I believe you’ll find our guest and his topic to be well worth it. Really, it’s one of the most fun conversations I’ve ever had, about one of the best books I’ve ever read. And the author is just 25 years old. That and more on today’s show.
While we as human beings buy emotionally, we need to remember to be sure and bring logic into the mix. We’ll look at that in our Thought of the Day. And in our interview segment, we’ll hear terrific advice from top sales professional, now author, Jeff West on understanding the decision-making process and the power of fusion points.
Jeff Shore is a legend in the sales field and has held positions both on the front-line and management/leadership areas. A top-producer for many years he is now an acclaimed speaker, sales trainer, and multi-bestselling author. Bob personally considers Jeff to be one of THE ELITE speakers, trainers, and practitioners in the world of sales.